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How to Make a Chat Bot for Your Dental Website
Did you know that, according to IBISWorld, the market size of the dental practice industry in the UK is £5 billion? Additionally, the number of dental practice businesses is over 13,000, with industry...
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Separating Facebook into Professional Friends and Real-life Friends – How to...
Problem You have lots of friends on Facebook, some of them real-life friends and some of them Facebook only friends. You may recognise some of these issues: You log into Facebook to relax during some...
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How to create an online dental marketing machine – Download your Marketing...
I recently created this Gantt chart for dental practices to utilise in order to develop their online marketing. The chart lays out various activities to be done over a 17 week period. Each week you...
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Tracking Your Paid Advertising (PPC)
It’s one thing to spend lots of money on paid advertising on either Google or Facebook, it’s another thing to know if these things are working or not. Tracking is extremely important, here’s an...
View ArticleGoodbye Anoop
I had the pleasure of meeting Anoop Maini on only a couple of occasions and yet, awaking to the news this morning that he is no longer with us fills me with a recognisable sense of loss. I have a...
View ArticleFree Facebook live event
Creating an online marketing machine never sleeps Click the get reminder button below to ensure you are reminded at the correct time.If the button below doesn’t work, click here to Get a Reminder on...
View Article10 Years 10 Business Tips – #8 – Don’t get stuck in the box
Think outside the box. What box? Who cares about a box? Even thinking about the box puts in boundaries, forget it even exists. Dare to be different. Dare to be YOU. Dare to challenge the norm. Dare to...
View Article10 Years 10 Business Tips – Tip #6 – Save for tax
Sounds a simple doesn’t let you? But so many people just don’t do it. From the word go, and yes I mean my very first month in business I began saving for tax, even though I knew I had 18 months in...
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How to get Facebook events onto your Google calendar
Here’s the problem. You use your Google calendar to synchronise Calendar events across multiple devices and yet, each time you click interested or going on a Facebook event you have to manually enter...
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If you don’t follow these simple rules then your social media marketing will...
Is your social media marketing not working quite as it should? Then join me in this short video and I’ll go through a simple framework for helping you build relationships with potential customers on...
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Separating Facebook into Professional Friends and Real-life Friends – How to...
Problem You have lots of friends on Facebook, some of them real-life friends and some of them Facebook only friends. You may recognise some of these issues: You log into Facebook to relax during some...
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How to create an online dental marketing machine – Download your Marketing...
I recently created this Gantt chart for dental practices to utilise in order to develop their online marketing. The chart lays out various activities to be done over a 17 week period. Each week you...
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Is Your Website Working in These 5 Key Performance Areas? [PART 1]
Are you looking for the quickest most cost-effective way to attract the right type of new patients in to your practice? Perhaps you want more people to take action from your website, rather than just...
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Is Your Dental Practice A Verified Local Business on Facebook?
Is your dental practice a verified local business on Facebook? If you have a Facebook business page you ought to be ensuring that it carries the Facebook verified checkmark, this ensures that your...
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Tracking Your Paid Advertising (PPC)
It’s one thing to spend lots of money on paid advertising on either Google or Facebook, it’s another thing to know if these things are working or not. Tracking is extremely important, here’s an...
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Imagine you were a patient visiting your website, is this what you would think?
Potential new dental patients visiting your website (and indeed any of your online marketing activity) need to find it usable, in fact Google uses usability as part of its search algorithm… The more...
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Virtual Reality for Dentists
As regular readers to my blog will know my focus in dental marketing is not to go out and out selling dental treatments… Rather, it is to gently inform and educate patients about their dental health by...
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Dental Online Bookings – Responses From Appointmentor, Toothpick and Denticon
I had some really good feedback on my recent blog post about online booking systems for dentistry. I therefore decided to put an open letter out there to any of these companies allowing them to respond...
View ArticleOnline Appointment Booking Systems – a Good Idea?
With the modern world becoming more and more integrated into the online world people are expecting to be able to shop online, book and reserve theatre tickets online so why not book their dental...
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Avoiding the biggest mistake dental practices make with their marketing
What is the biggest mistake dental practices made with their marketing? Being too aggressive? Often they are, but the mistake is worse than that. Selling all of the time? Many practices try this tactic...
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