Think or Act, which do you do?
If we are to move our businesses forwards we need to learn from our experiences…we get taught a lot of things at school, but one thing we don’t get taught is how to learn! Kolb and Schon did a lot of...
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Email Marketing – Does it Work in Dentistry?
Yes. End of blog post. —————– Tempting though it is to write a blog post of only 1 word, I thought a little expansion might be in order! In my experience Facebook and Twitter are great at engaging with...
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Important Admin Role Facebook Security Update – PLEASE READ
For some time now there has been a major flaw in the way Facebook sets up business pages. The problem has been with Admins. A Facebook page admin is the person that controls your Facebook page, one...
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5 Tips to Reducing Risk for New Patients
When marketing a dental practice it’s all about reducing risk. If a patient buys a product in a local store they can always take it back if it doesn’t work or they don’t like it, but if they have their...
View ArticlePaying for Website Links – a Warning
Word of mouth marketing is king.. and Google knows that. You know that if lots of people tell you about a specific book/restaurant/film/dentist then it’s probably good? Google does the same, if lot’s...
View ArticleAn invitation to grow your business further
How would it be if I showed you a way to ensure that ALL your marketing worked more effectively? Would it be beneficial to you if I showed you a way that you could attract more patients by allowing...
View ArticleSearch Engine Optimisation and Your Receptionist, What’s the Link?
There are many companies out there that do search engine optimisation, many of them are very good and am sure an equal number, if not more, very bad! I’ve written posts in the past about the technical...
View ArticleHow to Develop Your Dental Practice Brand & Marketing
Here’s a great example of marketing & Branding. Windows 8 is just another operating system… just like many dentists think their practice is just another dental practice. Many dentists I talk to,...
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Avoiding the biggest mistake dental practices make with their marketing
What is the biggest mistake dental practices made with their marketing? Being too aggressive? Often they are, but the mistake is worse than that. Selling all of the time? Many practices try this tactic...
View ArticleOnline Appointment Booking Systems – a Good Idea?
With the modern world becoming more and more integrated into the online world people are expecting to be able to shop online, book and reserve theatre tickets online so why not book their dental...
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Dental Online Bookings – Responses From Appointmentor, Toothpick and Denticon
I had some really good feedback on my recent blog post about online booking systems for dentistry. I therefore decided to put an open letter out there to any of these companies allowing them to respond...
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Virtual Reality for Dentists
As regular readers to my blog will know my focus in dental marketing is not to go out and out selling dental treatments… Rather, it is to gently inform and educate patients about their dental health by...
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Imagine you were a patient visiting your website, is this what you would think?
Potential new dental patients visiting your website (and indeed any of your online marketing activity) need to find it usable, in fact Google uses usability as part of its search algorithm… The more...
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Tracking Your Paid Advertising (PPC)
It’s one thing to spend lots of money on paid advertising on either Google or Facebook, it’s another thing to know if these things are working or not. Tracking is extremely important, here’s an...
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Is Your Dental Practice A Verified Local Business on Facebook?
Is your dental practice a verified local business on Facebook? If you have a Facebook business page you ought to be ensuring that it carries the Facebook verified checkmark, this ensures that your...
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Is Your Website Working in These 5 Key Performance Areas? [PART 1]
Are you looking for the quickest most cost-effective way to attract the right type of new patients in to your practice? Perhaps you want more people to take action from your website, rather than just...
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How to create an online dental marketing machine – Download your Marketing...
I recently created this Gantt chart for dental practices to utilise in order to develop their online marketing. The chart lays out various activities to be done over a 17 week period. Each week you...
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Separating Facebook into Professional Friends and Real-life Friends – How to...
Problem You have lots of friends on Facebook, some of them real-life friends and some of them Facebook only friends. You may recognise some of these issues: You log into Facebook to relax during some...
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If you don’t follow these simple rules then your social media marketing will...
Is your social media marketing not working quite as it should? Then join me in this short video and I’ll go through a simple framework for helping you build relationships with potential customers on...
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